I’ve always wondered if Google had an online store that sold nifty Google merchandise. I’ve never heard a mention of it so I figured Google merchandise was reserved for Google employees, high-performance AdSense/AdWords users, etc. I was thinking about writing to Google, letting them know I worship them and I am a proud owner of a single share in their company, and hope they send me a t-shirt.

While I was poking around on their about page, I found a link to the official Google Store! Awesome! Next time I’m ready to retire a few of my old shirts, I’ll be stopping by the Google Store to pick up some new ones.

Hey, Dan! I want your Google fridge!

First of all, I’d like to say that I love Google and I am the proud owner of one share in Google stock. Unfortunately, being a full-time (and struggling) web developer at 20 years old, I cannot afford to invest in more shares - let alone an awesome mini fridge.

If I had that fridge, I can say I’d probably use it daily. I am a tea addict, Lipton iced tea being my favorite (though, I like warm chai tea with cream in the winter). During the summer months I drink around a gallon of iced tea a day and about a half gallon during winter. It’s delicious stuff - especially when used to wash down Mike and Ikes.

I try to avoid making large batches of tea at a time because the fresh brewed taste is screwed up when it sits with everything else in the fridge. So, I usually stick to making a glass of tea at a time - and by glass, I mean about 32 ounces or your average extra large cup from a fast food restaurant. You can imagine how much time I spend making tea every day. Having a fridge dedicated to feeding my iced tea addiction and keeping me fueled with caffeine while sporting the logo of my favorite company would be the coolest (har har) thing ever! Not to mention a huge boost in my tea-brewing-and-cooling efficiency!

During the colder times of the year when I don’t drink as much tea and usually prefer it warm, I’d flick the fridge over to its heater setting and keep my chai tea steamy and delicious. I’d probably pop it open and roast my hands for a bit - gloves are a pain in the ass when you spend most of the day typing on a keyboard.

Dan, give me your Google fridge and I will cherish it forever!

It looks like we can expect a decrease in our AdSense CTR in the future. Google is changing the clickable area in AdSense ads. Instead of being able to click the entire ad block rectangle, you can only click the ad link title (first line of bold text) and URL (last line of small text). This is supposed to reduce the number of erroneous clicks which many websites rely on for revenue.

It sounds like this change isn’t set in stone yet. As an AdSense publisher, I hope Google ultimately decides against it. If Google does decide to go through with the change, hopefully we will see advertisers dumping more money into Google. A larger percentage of legitimate clicks will drive more quality viewers to the advertiser’s website, giving them a reason to bump up their advertising expenses. It could take some time, but it all may level out - our CTR will drop while our PPC revenue will rise.

You can read more on this over at JenSense.